Online shopping has influenced consumers and how they buy goods and services online. Internet buying behavior is mostly based on these three main factors, individual, product, and task-specific factors. These factors are the main ones that deal with online shopping and how consumers buy on the internet. There are also three types of shopping when it comes to not only the internet but also brick-and-mortar retail. The types of shopping are browsing, one-time shopping, and constant shopping. These shopping habits are essential for researchers to base studies and understand patterns of online shopping. This link (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1324806) is a resource that will go in much more detail about how consumers will buy and how much they will buy on the internet. This link will also provide some numbers and percentages of online spending in the United States. This will also lead to the dependency that the United States has on e-commerce. Modern society has become so dependent on technology that e-commerce has grown to sufficient numbers over the past five years.
(Automotive Digital Marketing)
This graph is a representation of how e-commerce has grown over the years. This is also an example on how e-commerce and technology have become a resource for most of society. The internet is a resource for all consumers trying to buy. E-commerce has opened the doors to a wider range of goods and services but also at a very high speed.
Links:
http://www.automotivedigitalmarketing.com/profiles/blogs/capgemini-cars-online-0809
